At this week’s  New York City premiere of Nat Geo’s documentary “Wild Life,” Yvon Chouinard, founder of Patagonia, shed light on his 2022 decision to donate the entire apparel brand, worth $3 billion, to a trust dedicated to fighting the climate crisis.

Directed by Oscar winners Elizabeth Chai Vasarhelyi and Jimmy Chin, “Wild Life” chronicles the decades-long efforts by conservationist Kris Tompkins and her late husband and the North Face founder, Doug Tompkins, to create national parks throughout Chile and Argentina.

LINK (via Variety)