A Swedish man participating in a contest organized by the Disgusting Food Museum ate 13.85 ounces of fermented fish in one minute, earning him a Guinness World Record.

The Disgusting Food Museum in Malmö organized a speed eating competition for surströmming, a traditional Swedish delicacy consisting of fermented herring that has been salted just enough to prevent it from rotting.

The museum said that the smelly fish is famous for causing vomiting from the smell alone.

LINK (via UPI)