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If you’re looking to invest in a new fishing reel—whether it be a spinning reel or a baitcasting reel—now is the perfect time to save. Amazon is having a massive sale on fishing reels from big brands like Zebco, Penn, Daiwa, Abu Garcia, and Shimano. During the sale, you can get up to 50% off some of the most popular reels out there.

Below we’ve rounded up the best fishing reel deals going on, whether you want the budget-friendly Zebco 404 for just $10 or the splurge-worthy Shimano Curado.