“We’re pleased to join forces with Eibach,” said Mike Jams, chief executive officer of Hammerking Productions. “Our aim is to align with and represent industry leaders across all our partnerships. Eibach shares our performance and community focused culture and is a natural fit for KOH.”

For over 70 years, Eibach has stood as one of the leading makers of high-performance suspension systems in the industry. It offers parts for a wide range of vehicles, including cars, trucks, SUVs, UTVs, motorcycles and other motorsports applications. Eibach has a comprehensive lineup of products that include springs, shock absorbers, sway bars, and coilovers to improve the handling and ride comfort of vehicles.

“We are proud to be a part of the King of the Hammers team as the official race springs of the event,” said Mark Krumme, head of marketing for North America at Eibach. “Eibach has been a long-standing member of the off-road community for over three decades and the springs of choice for champions globally. We’re looking forward to seeing Eibach on the podiums at the races!”

About Hammerking Productions and King of the Hammers

King of the Hammers (KOH) is the toughest two weeks of one-day off-road races in the world. Held annually in Johnson Valley, California, the race has evolved from a single race to feature over 1,000 competitors, 80,000 on-site fans and almost 3 million online viewers in 2023. King of the Hammers is most notable for its 4400 class unlimited horsepower four-wheel drive vehicles. Spanning two weeks of competition, King of the Hammers includes a diverse range of classes, such as Every Man Challenge, rapidly expanding desert classes, short course races, King of the Motos and kids’ classes.

Hammerking Productions, the parent company of King of the Hammers, has produced eight full-length feature films chronicling King of the Hammers races. It has also created an eight-part Rookie Program series titled “Quest” on the King of the Hammers YouTube channel and produces the annual live show, all in-house. These award-winning films and short series have significantly illuminated this racing discipline on a global scale.

To purchase tickets, view the event schedule, shop for merchandise and learn more about King of the Hammers, please visit www.kingofthehammers.com.