Tommy Akin (top left) and Ryan Fisher have been hired to oversee public relations and marketing for Bait-Pop, an attractant designed specifically for live-imaging sonar (LIS) users. The paste “intensifies” the visibility of a bait on any forward-facing sonar.

by Richard Simms

Bait-Pop, Inc. announces two important recent hires – the legendary Tommy

Akin as its new Public Relations Director and Ryan Fisher as its Marketing Director.

Bait-Pop provides a scent to help attract and entice crappie, however the attractant was primarily developed for live-imaging sonar (LIS) users. The paste “intensifies” the visibility of a bait on any forward-facing sonar.

Akin came to the outdoor industry immediately after his military service and brings to Bait-Pop, Inc. 51-years of his love and passion working in the outdoor industry with the industry’s most successful brands.

Bait-Pop owner/developer, Dr. David Bethshears, said, “It is such an honor to have such a dear friend back after beginning his journey with us in 1982 and The Original Fish Formula Company.”

Many people recognize Fisher as an experienced Kentucky Lake Crappie Guide as well as an outfitter for Willow Tail Farm plus his R. Fisher International Wing Shooting.

“Ryan is a tremendous asset in our own backyard what a blessing!” said Dr. Bethshears.