[ICAST 2023] Welcome to Crush City – Rapala’s Premier Line of Soft Baits

Eugene L.   07.22.23

Rapala is a name known throughout the fishing world. They hold the world record for most world record fish and for 87 years now they have been producing fish-catching lures. And now they would like to welcome you to Crush City. A new premier line of five new custom soft plastic baits that will work wherever in the world you are. These lures were designed in collaboration with  Professional Angler Jacob Wheeler.

“Rapala came to me and asked, ‘What are the five shapes of soft baits that you most need to win tournaments,” said Rapala Bass Fishing Pro Jacob Wheeler. “And I said, ‘Well, number one, you have to have a paddle-tail swimbait. Then, I said, ‘a chatterbait/spinnerbait trailer, a craw, a ned rig/drop shot bait, and some sort of bug that you can use for flippin’.”

“When you come out with a Rapala soft plastic brand – there’s a lot to live up to,” said Wheeler. “It takes time to get it perfect. It takes time to make something special. It’s a lot of days on the water testing these baits. Figuring out what works, and what doesn’t. We put the time in to perfect Crush City.

Eugene L.

Fishing Writer for AllOutdoor.com An avid angler since I was little, based out of the South East United States.